When Co-Founders Maegan and Liora started oVertone, their mission wasn’t just to sell hair color. It was to challenge traditional beauty standards, to build a truly inclusive community and to celebrate self expression in every form. And from the moment our first Coloring Conditioner hit the digital shelves, we’ve been committed to making that mission a reality. 
From our no-photoshopping photo policy to our lineup of easy, cruelty-free hair color and hair care products–we are dedicated to making the world a more colorful place. 
Today, hundreds of thousands of people have joined our colorful revolution. And every day, our community continues to grow—inspiring people of all ages, races, genders, backgrounds, hair types and hair textures to embrace their individuality and let their true colors shine, one healthy oVertone shade at a time.